ADVANTAGES OF AGE AWARDS CEREMONY 2025

HOXTON HALL, THURSDAY 20TH NOVEMBER, 8 PM.

After the massive success of the inaugural 2023 Advantages of Age Awards, we’re thrilled to announce that the 2025 Awards Ceremony is officially happening!Co-founders Suzanne Noble and Rose Rouse, who launched Advantages of Age in 2016 to challenge the media’s narrative around ageing, are bringing the celebration back bigger and better than ever.The hall is booked, nominations will soon be open, and sponsors are lining up to support this inspiring event.Join us to honour the amazing individuals and organisations championing pro-ageing and proving that life only gets better with time.Don’t miss this unforgettable celebration in 2025!

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WHY Advantages of Age?

Because old is still a dirty word and Advantages of Age believes in celebrating getting older and doing it in style. Because we’re alive and kicking and ready to mark all those inspiring beings and organisations who are part of the societal change that we’d like to see. Let’s big up the change-makers.Because we want to call out ageism at the same time. There are Granny headlines every day, there are people in the press talking constantly about age being just a number, about people looking great for their age, about looking young being the eternal aim. Fuck that, we’re sick of it. Time for an age revolution.The UK’s population is ageing, the 2011 census showed that 49% of the population was aged over 40, while in 2021, it was recorded that 18.6% of people were aged over 65 and it’s getting bigger. Advantages of Age is on a mission to change the record – by not only reclaiming old but also re-imagining it.The Advantages of Age Awards 2025 are about re-visioning age for a modern age.

Keynote Speaker

Dr Cathi Rae

Dr. Cathi Rae, 62, is an age positivity activist highlighting the invisibility of older woman in the fashion industry. She is an advocate for mindful and sustainable consumption. Her Instagram often features photos of her unapologetically ageing body, wearing the preloved clothes that make her happy with scant regard for the concept of age appropriate dressing. She has 20,000 followers on Insta.She is also a poet, spoken word artist and creativity facilitator who is based in Leicester. After years of work in the salt mines of learning, it was only in her 50s that she worked out what she wanted to do when she grew up. Her first poetry collection was published in 2020 and she then went on to be awarded an MA in creative writing and a PhD in poetry.

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Rose Rouse

Journalist, poet and the editor of Advantages of Age. As a journalist, she wrote a piece on the obscenity of Granny headlines to describe older women for the Guardian, as a poet, she often writes about age, sexuality and death, and she commissions pieces, often inspiring personal stories about getting older, for advantagesofage.com She has published four non-fiction books and a poetry pamphlet Tantric Goddess when she was 64.

Suzanne Noble

Co-founder of Advantages of Age, co-creator of Startup School for Seniors, a jazz and blues aficionado with a special love for women artistes, and the host of the sizzling hot podcast, Sex Advice for Seniors. Her mission is to support over 50s to live the life they desire, whatever that means to them.

Mark Elliott

Mark is the co-director of Advantages of Age and co-founder of Startup School for Seniors, who has been a business coach and educator for over ten years, and worked with both young and older entrepreneurs from all walks of life, helping them to spot and overcome any challenges they may be having. He’s a straight talker and, having had his own share of ups and downs in the business world (he exited from a unicorn!), he is determined to help others to avoid making many of the mistakes he has seen firsthand.

Michael Gresham

Michael is 62, enjoying life and love, political and pretty outspoken, sometimes to a fault. He loves to play, almost always dam rivers and build sandcastles on a beach. He loves music, listening to and playing it. Passionate about humanity and kindness. Trying really hard to retire and travel, another love of my life. And rock climbing is in his blood.

Rachael Oku

Rachael Oku is VP Brand and Communications at PensionBee, leading the online pension provider’s social, content, press and brand teams. She enjoys demystifying pensions and helping people feel confident as they plan for a happy retirement. Rachael’s passionate about achieving diverse representation in financial services; championing the stories of customers in the press and featuring them in PensionBee’s advertising.

Jane Duncan Rogers

Jane is a unique combination of pioneer of Louise Hay’s work in the UK/Europe from the 90’s; 35+ years in coaching/training, and 10+years in the end-of-life planning field. She now writes Embracing Ageing, helping those 60+ to age wackily and well, without fear of the future getting in the way.

Louise Chunn

Louise Chunn is the founder of therapist-matching platform Welldoing, winner of Advantages of Age prize for wellbeing in 2023. She is a former magazine editor (Psychologies, Good Housekeeping, In Style, Just Seventeen) and was also Women's Page editor on The Guardian and deputy editor of Vogue in the 1990s. She has three adult children and lives in London with her husband.

Tony Burch

After 30 years in General Practice in NW London, Dr Tony Burch recently retired and is now working part time for Health Education North West London, setting up and supporting Education Networks in Primary Care.For ten years Tony was GPSI for Older People, working firstly on whole system service change and development, and latterly also admitting step up patients to a local community hospital. He is also an examiner for the Diploma in Geriatric Medicine, which includes geriatricians, psychogeriatricians and GPs. He is on the board of AgeUK London

Mish Moon

That’s The Spirit – the exhibition by Mish MoonThat’s The Spirit!What qualities in people inspire me as I age, and how do I feel about ageing?I had recently seen a painting exhibition with Rose Rouse and I was struck how - particularly in the representations of older women - they seemed physically defeated and crushed, as if weighed down by their years and experience. Later, brainstorming with another friend these phrases emerged:I am creativeI’m still learningI am relevantI love dancingI’m not invisibleI live in the moment - not in the past (carpe diem)I’ve selected six images - portraits of people who have caught my eye because they embody the spirited qualities I identify with. Three of them are here. The rest will be on the walls when you arrive!BIO:Originally an art historian, Mish went on to study photography at the University of Westminster. She taught interdisciplinary cultural studies at the Open University and then focussed on teaching film studies in adult education. Mish now concentrates on her own photography and artwork and publishes a regular photography blog. She is from London and lives in Kentish Town which features in two ongoing projects - Changing Views and Persian Kentish Town, inspired by her heritage. Mish is also a musician and over the years has photographed singers and percussionists from London’s Afro Cuban Music scene.Her eye is influenced by her interest in art history and visual culture, producing images reminiscent of found abstracts in her everyday wanderings. She is interested in revealing traces of human activity and the ideas of transience and memory in the city.Mish has had two solo photography exhibitions in London including one at Soho’s iconic Bar Italia and participated in numerous international exhibitions.Photo of Mish is by Stephen MoonLinksWebsite: https://www.mishaminoff.com
Instagram: @mishaminoff
Medium: @mishaminoff

ANTI-AGEIST ACTIVIST
Jacynth BassettPRO-AGEING ORGANISATION
No Frills Social
Men's ShedDISABILITY ACTIVIST
Penny PepperCLIMATE CHANGE POLLINATOR
Mia MottleySTYLE QUEEN
Sandy PowellSTYLE KING
Jama ElmiDEATH ADVOCATE
The Coffin ClubSTARTUP SCHOOL FOR SENIORS ENTREPRENEUR
Milly and Mima Taylor from the London School of HorticultureINSPIRATIONAL PERSONAL STORY
Louise ButcherAOFA CONTRIBUTOR
Caroline BobbyLATE EMERGING ARTIST/PERFORMER
Nikki KenwardSPORTS GODDESS
Peeps NicholSPORTS GOD
Asanga JudgeWELLNESS CHANGEMAKER
Louise ChunnNON-FICTION BOOK WITH PRO-AGEING MESSAGE
What I Wish People Knew about Dementia by Wendy MitchellDJ
Simon Stanford
Debbie GoltPOET
Wendy Klein
Caroline CadenzaMOST INNOVATIVE SUGGESTION FOR PLACE TO BE BURIED OR CREMATED
Corneilus Muso CrowleyROCK N’ROLL ARTIST WITH THE MOST GLORIOUS GETTING OLDER ATTITUDE
Grace Jones
Patti Smith